Say it with me: SWA-RO’VF-SKI. Try it again. Take a deep breath, imagine you’re at the top of an Alp and let it go: SWA-RO’VF-SKI. I’ve been helping people pronounce this word—this brand name—ever since I started using Swarovski crystals in my jewelry designs.
I used to care about it being pronounced correctly the same way I used to care whether or not someone spelled my name with two Ls instead of one. I don’t care anymore. You can spell my name any way you want—as long as you remember it. And you can pronounce the name of these beautiful Austrian crystals any way you want as long as you take a minute to check out how nicely they go with the fine Hill Tribe Silver I describe in a previous blog.
Swarovski Crystal, also known as Austrian Crystal, is regarded as the finest quality, full-lead crystal available today. It is named for Daniel Swarovski, who was born in Bohemia (at that time part of the Austro-Hungarian Empire) in 1862. Bohemia was a center for crystal and glass manufacturing and Swarovski’s family owned a crystal-cutting factory. Daniel served an apprenticeship in the factory and then at the age of 21, he developed a new cutting machine, which enabled him to cut crystal “to perfection.” He received a patent on the machine and in 1895, established the Swarovski Crystal company. Daniel's sons and grandsons carried on his work.
Today’s crystals have hundreds of identical facets in several directions (thus achieving the unmatched sparkle for which they’re known). Machines using high-tech computer programs and 3-D imaging cut them. The example at right uses Swarovski crystal wheels and crystal rondelles in a necklace called “Only God Is Perfect.”
My favorite crystals are the Aurora Borealis (another name for the Northern Lights, which I’ve been lucky enough to see in the Northwoods of Wisconsin). Aurora Borealis crystals came about in 1956. According to the Swarovski history, in this innovative process, crystals are coated with an almost imperceptible layer of metal, giving them a rainbow sparkle. Manfred Swarovski, Daniel’s grandson worked with Christian Dior to perfect this process.
Check out all my designs, many of which feature Swarovski Crystals at The Shop at Sandy Point Resort. FREE SHIPPING through the holidays.